The biggest investment of your time should be in the organization schema you create to keep information organized.  There are several different ways to do this: by customer or client name is the obvious.  General information that has more horizontaly relevency could be categories: travel, marketing, trends, research, etc. with sub files underneath:Travel - hotels, Marketing Plans -outreach, Trends -Social marketing, etc. 

Of course, eliminating excess  print requires one to stop printing everything – use the mobility tools available today to have data at your fingertips when you need it:  not in your briefcase.  Good luck!

Look at your marketing plan and determine where a webinar might fit:  it’s always best to tie tactics such as a webinar series to aspects of an integrated marketing campaign.  I often hear from small businesses that they don’t have a marketing plan or worse, they don’t NEED a marketing plan (shudder and gasp!…but I’ll save that for another blogging day when I have more energy.) Make a resolution in this decade you will have a plan.

Let’s say in 2010 your clients will face new requirements:  if you are selling to Homeland Security you can bet the ranch that will happen.  Can you offer a perspective as a subject matter expert that may provide valuable information?  A webinar may be a perfect tactic to share that information.

While it may seem daunting to develop a topic and content, the reality is that you can use a webinar as a sales tool to move prospects through the sales cycle.  Let’s say you have a new product or feature to offer this year that leapfrogs competition or offers a new way of solving a problem.  With a Webinar you can reach out to existing prospects and clients and update that on new solutions to existing problems, or even use a recent analyst report to underscore your expertise in an area and options available in the market and where your solution fits best. 

Once you decide to do a webinar, promoting it is equally as important as the content. Interested in hearing from folks on the subject of promotion – what works and what didn’t.