Happy New Year! How are you going to keep client loyalty, attract new prospects and expand your outreach in 2010? Have you thought about a Webinar series? With some thoughtful planning a Webinar series can be a useful tool in meeting all of these goals.
Look at your marketing plan and determine where a webinar might fit: it’s always best to tie tactics such as a webinar series to aspects of an integrated marketing campaign. I often hear from small businesses that they don’t have a marketing plan or worse, they don’t NEED a marketing plan (shudder and gasp!…but I’ll save that for another blogging day when I have more energy.) Make a resolution in this decade you will have a plan.
Let’s say in 2010 your clients will face new requirements: if you are selling to Homeland Security you can bet the ranch that will happen. Can you offer a perspective as a subject matter expert that may provide valuable information? A webinar may be a perfect tactic to share that information.
While it may seem daunting to develop a topic and content, the reality is that you can use a webinar as a sales tool to move prospects through the sales cycle. Let’s say you have a new product or feature to offer this year that leapfrogs competition or offers a new way of solving a problem. With a Webinar you can reach out to existing prospects and clients and update that on new solutions to existing problems, or even use a recent analyst report to underscore your expertise in an area and options available in the market and where your solution fits best.
Once you decide to do a webinar, promoting it is equally as important as the content. Interested in hearing from folks on the subject of promotion – what works and what didn’t.
